First contacts with the Urbino State Institute of Art (Istituto Statale D’Arte) began in the month of October 2006. Upon careful scrutiny this school was chosen as the most suitable place in which to carry such experimentation since Advertising Graphic Design -- which characterizes the technical profile of the curricula -- is a fundamental element for the realization of a promotional campaign. Following several encounters with the Scholastic Executive Manager, the school formally accepted the project and provided two groups of students currently enrolled in the school’s Advertising Graphic Design program. The total number of students was 39 and ages ranged from 17 to 19. After difficult negotiations concerning the time table and other organizational difficulties,  the school enthusiastically embraced the project and many professors immediately lent their support by including it in their own programs.

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