Perhaps the most satisfying aspect of the Learning Quest was seeing the students actively seek the knowledge to better understand their city and the best and most effective ways to promote it. The reader should keep in mind that these students are enrolled in a Design/Art School and as such are continuously exposed to the production side of promotion, still, in this formative experience they were stirred to analyze the strategic aspects of the cultural/artistic heritage they have at their disposal and that they often are not aware of.
Main objectives of the work were:
- Actively involve the students in getting to know the city through the study of various resources (on-line, print and direct observation)
- Investigate the complexity of dynamics relative to the promotion of a city, keeping in consideration the needs of different interest groups (stakeholders)
- Motivate the students towards teamwork through the utilization of innovative communication technologies.
